The Hawaiian Force is a Hawaiian-owned business that is based in Hilo. It was established in 1983 by Craig and Luana Neff.
It is their hope to share, inform, and educate people about not only Hawaiian values and culture but also Hawaiian thoughts, imagery, and often untold history. They are able to achieve this goal through their unique and original Hawaiian designs.
The hand-printed designs will not only make you feel and look good but will also give you a sense of pride and Mana for what you are wearing.