Advance Wildlife Education's founder Che is a wildlife biologist on Maui who created the company in May 2016.
Working firsthand with wildlife in the field, Che realized that people wanted to help, but they couldn't protect what they did not know exists. He wanted to do more to help, so he combined his passions for wildlife and art in order to form a bridge between the community and conservation nonprofits by creating wildlife educational coloring books.
Hawaii is the extinction capital of the world. There are more endangered species per square mile than anywhere else in the world. The coloring books Che creates cover a variety of native Hawaiian species with fun facts, diets, statuses, and more. They are bilingual in English and Hawaiian and are able to educate people on endangered species.