In 2018 Jalene Kanani launched NOHO Home with a line of bedding featuring her distinguished patterns. NOHO HOME is a sophisticated island experience cultivated through artful home decor.
Creating a sacred space is the essence of home and what inspired the namesake of the lifestyle brand. In ʻōlelo Hawaiʻi (Hawaiian language), noho means to be, to dwell, or to come from. Inspired by the notions of authenticity and connection, Noho Home encourages the dweller to express their sense of home through pieces that evoke cultural sensibility.
With a natural affinity for depth, texture, and organic patterns, Jalene Kanani's interpretation of “tropical” is a welcomed departure from shabby beach chic. Instead, it evokes a sophisticated island aesthetic reminiscent of her upbringing as a native Hawaiian in Hawai'i.
As an artist who is naturally attuned to the patterns of her surroundings, Jalene prefers open, freeform creativity to explore the fullness of a focused design before laying it for added depth. In doing so, she approaches each print through a Hawaiian perspective to balance each of the Kū and Hina elements.
With dreams of new textiles and product development on the horizon, Jalene’s success in the world of home decor has only just begun.