In 2013 KoaWood Ranch started out as a Koa tree conservation forestry program on the Big Island. It has since become a vertically integrated milling and finished goods production company that only uses responsibly harvest Koa. In 2018 KoaWood Ranch launched its retail operation with a focus on selling authentic handmade Hawaiian Koa wood products and related lifestyle brand gifts and accessories. All proceeds from the sales of products are directly applied to the conservation program. Each purchase helps the organization protect the Koa forest and plant more trees.