Actions of Aloha is a charitable business that was founded by DTL Hawai'i and is driven by its mission to activate and amplify aloha in every home.
In March 2020, Actions of Aloha was created in response to the pandemic. The founders understood that big and small actions of aloha - rooted in compassion and kindness - had the power to shift mindsets positively, strengthen relationships, and uplift communities.
With its origins as a social media challenge, Actions of Aloha garnered support throughout Hawai'i. After receiving plenty of messages ranging from gratitude to interest, the DTL team created a deck of cards that encouraged simple actions of aloha for an individual, a family, a community, and the world.
Through their unique card decks, Actions of Aloha seeks to amplify aloha in every home around the world. A portion of the profits from each of their products is donated to a Hawai'i non-profit organization that embodies and encourages aloha.