With Kaulua`e Hawai`i, award-winning kumu hula, master lei maker, and designer Kenneth "Aloha" Victor has created a brand encompassing generations of Hawaiian culture. Born and raised in Hōnaunau, Victor takes his experiences of growing up on Hawaiʻi Island and implements those inspirations into his artistic endeavors - each showcasing his signature aloha.
For Victor, the clothing that makes up the Kaulua'e Hawaiʻi brand expresses the charm, warmth, and sincerity of Hawaiʻi's people. The products are made in Hawaiʻi for Hawaiʻi.
Kaulua'e represents growth - onward, upward, and beyond. This growth observes its surroundings, absorbs its influences, and lives on to thrive. It is epitomized in our everyday lives. It represents that together we must continue to grow - as individuals, as people, as Hawaiʻi.
