Your Cart is Empty

Quick Shop
  • Shop New Arrivals

  • Shop By Vendor

  • Fashion
  • Bags

  • Hats

  • Jewelry
  • Lauhala

  • Lei

  • Ni‘ihau Shell Pieces

  • Bath & Body
  • Gift Sets

  • Home
  • Resin Bowls

  • Food
  • Everything Else
  • IwaWhy

    Proudly located on Hawai'i Island

    IwaWhy is a premier swimwear brand that is based in Kona. Hawai'i is taking the industry by storm. It has often been described as having a quality you'll want to live in, but it also inspires women and girls to live life fearlessly and unapologetically. 

    The founder, native Hawaiian Iwa Why established this self-named business in 2009 and began focusing her efforts on creating beautiful handmade swimwear in 2016. Her passion for designing fashion she hopes will empower others to feel confident and comfortable in their skin, developed at an early age and has since grown her skill and vision. 

    The IwaWhy brand is designed for women and families wanting to have beach fun while looking and feeling their best. The company has something for the whole family, from women’s bikinis and men’s swim trunks to matching girls’ and boys’ bathing suits. The swimwear will last you for many years to come and just as many memories! 

    IwaWhy welcomes you to become a part of the ‘Ohana (family) and start taking the world by storm. They want their customers to live in luxury with swimwear that makes a statement, and rest assured knowing that you’re supporting a Hawai’i-based business that always places its customers first!

    Find Iwa Why Online

    Facebook: IwaWhy

    Instagram: @shopiwawhy